Jamaican dancehall icon Popcaan, born Andrae Hugh Sutherland, has returned with a fresh and vibrant single titled “Lifestyle Moment.” Released on June 27, 2025, the track comes through a collaboration between Unruly Entertainment and NotNice Records. The song was produced by long-time collaborator Notnice, whose real name is Ainsley Morris, and runs for three minutes and thirty-eight seconds.
“Lifestyle Moment” marks a notable reunion between Popcaan and Notnice, their first studio collaboration in six years. The track captures the essence of Popcaan’s signature style — a blend of celebratory energy, free-spirited lyrics, and hard-hitting dancehall rhythms. It’s a high-energy anthem perfect for parties, dance floors, and fans who crave that authentic Jamaican sound. The production leans on pulsating riddims, crisp snares, and vibrant synths that provide the perfect backdrop for Popcaan’s smooth and confident delivery.
Leading up to its release, both Popcaan and Notnice teased fans with behind-the-scenes content and short clips on platforms like Instagram and TikTok. One post read, “Get ready, Notnice and Popcaan are back in the studio after six years,” sparking major buzz among fans. Reggae-focused platforms like Reggaeville also highlighted the song as one of the top dancehall releases for June 2025. TikTok users quickly jumped on board, creating dance challenges under the hashtag #LifestyleMoment, further boosting the song’s early momentum.
Popcaan’s rise to stardom began in Portmore, Jamaica, under the mentorship of Vybz Kartel and the Gaza Music Empire. He made a global breakthrough with the 2010 hit “Clarks” and later signed with Mixpak Records, followed by Drake’s OVO Sound and Warner Records. Over the years, he has released chart-topping singles such as “Only Man She Want,” “Everything Nice,” and “We Caa Done” featuring Drake. His music continues to span cultures, blending street credibility with mainstream appeal.
“Lifestyle Moment” is already being described as one of the defining dancehall tracks of the summer. The vibrant instrumentation, catchy hook, and confident verses have secured it a place in DJs’ rotations and digital playlists worldwide. Available now on Spotify, Apple Music, Audiomack, and all major streaming platforms, the track is gaining momentum both online and in clubs.
Popcaan’s consistency in delivering music that resonates with both core dancehall audiences and international fans ensures that “Lifestyle Moment” won’t just be a seasonal hit — it will be remembered as a standout moment in his evolving catalog.
