Jamaican dancehall heavyweight Popcaan has just dropped a fresh single titled “Snapchat”, released on June 12, 2025, under the joint imprint of Droptop Records and Unruly Entertainment. Clocking in at a tight 3:15, the track is a vibrant showcase of Popcaan’s signature style—smooth melodic flow layered over dancehall rhythms with a modern twist.
In “Snapchat”, Popcaan flips the lens on digital intimacy, weaving clever wordplay around fleeting virtual connections. The chorus rides catchy hooks, while the verses dive a bit deeper, reflecting on the ephemeral and sometimes superficial nature of social media interactions. His delivery remains effortlessly charming, buoyed by production that melds upbeat dancehall percussion with polished sonic textures from Droptop’s in-house beatmakers in collaboration with Unruly.
Popcaan, born Andrae Hugh Sutherland (b. July 19, 1988), maintains a prolific presence on the music scene. Last year marked his fifth studio album, Great Is He (2023), released through Drake’s OVO Sound, earning acclaim and charting in the Reggae Albums listing. The album featured collaborations with heavyweight acts like Drake, Burna Boy, Toni-Ann Singh, and Chronic Law, and demonstrated Popcaan’s global reach.
Since then, the Unruly boss has continued to dominate live stages—most notably headlining Jamaica’s Streetz Festival in February 2025, delivering a dynamic set and cementing his showmanship. His social channels are alive with activity too: fans are buzzing over teasers for tracks like “How You Aguh Know” and viral clips on TikTok wrap his infectious pull in the dancehall community.
Historically, Popcaan rose to fame after being discovered by Vybz Kartel in 2007 and famously blasting onto the international scene with hits like “Clarks.” His evolution—from his 2014 debut album Where We Come From, his 2018 Forever, the OVO-linked Fixtape (2020), to Great Is He (2023)—has been one of consistent growth.
“Snapchat” arrives at a moment when Popcaan is riding high on momentum. It’s a catchy addition to his expanding discography of 151 singles and over 26 music videos . The track isn’t just a fun anthem—it reflects on our screen-based culture while giving fans a reason to stay tuned for what’s next from the Unruly camp.
You can stream “Snapchat” now on major platforms, with the official audio likely to hit YouTube and TikTok for viral music challenges. It’s another vibrant chapter in Popcaan’s journey—melding digital-age themes with island grooves. Take a listen, and let me know—does the track resonate in today’s social-media world?
